How We Use Your Information
We may also use personal information about you to improve our marketing and promotional efforts, to analyze Service usage, to improve our content and product offerings, and to customize the Service’s content, layout, and services. These uses improve the Service and better tailor it to meet your needs, so as to provide you with a smooth, efficient, safe and customized experience while using the Service.
What Information Do We Collect?
Our primary purpose in collecting personal information from you is to provide you with a safe, smooth, efficient, and customized experience. This allows us to provide services and features that most likely meet your needs, and to customize our service to make your experience safer and easier. We only collect personal information about you that we consider necessary for achieving this purpose.
In general, you can browse the Service without telling us who you are or revealing any personal information about yourself. Once you become a User, we require you to provide various contact and identity information, billing information, and other personal information as indicated on the relevant forms on the Service (which vary, depending on what kind of User you are), and you are no longer anonymous to us. Where possible, on these forms we indicate which fields are required and which fields are optional.
In addition, as you use the Service, you can from time to time enter or send to us personal information. For example, if you are a Subscriber, you can enter your own email and other billing information.
You always have the option to not provide information by choosing not to become a User or by not using the particular feature of the Service for which the information is being collected.
If you are a Subscriber, we collect your credit card information for billing purposes.
We also automatically track certain information about you based upon your behaviour on our Service and store it through log files. We use this information to do internal research on our users’ demographics, interests, and behaviour to better understand, protect and serve you. This information may include the URL that you just came from, which URL you next go, your computer browser information, and your IP address.
Technologies such as: cookies, beacons, tags and scripts may be used by the Service. These technologies are used in analysing trends, administering the site, tracking users’ movements around the site and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis.
Our Disclosure of Your Information
In the normal operation of the Service details (including information entered by “staff” members) are submitted to Google to allow logging in and downloading your search console keywords.
We use credit card and other personally identifiable information (such as email addresses) you submit to us on the Service, and other information that we collect, as required, to process payments you make through the Service through our payment processor intermediaries. We do not store credit card or other payment method information unless the Subscriber chooses to enter credit card information for use in the Service recurring downloads module; in all other cases our payment processors have the sole and complete responsibility for the storage of credit card and payment information. We may also share personally identifiable information with our payment processor intermediaries for risk management and fraud prevention.
Subsidiaries and Affiliates; Service Providers.
We may from time to time use the services of affiliates, subsidiaries and unrelated service providers in the operation of the Service, and may disclose personal information to them in the course of our use of their services. For example, we may use the services of third-party hosting companies to host the operation of the Service. This may involve the hosting of data, including personal information, on servers operated by those hosting companies. We take care to use only service providers that we believe are reputable and able to live up to our and your expectations, including about the handling of confidential information. These companies are authorized to use your personal information only as necessary to provide these services to us.
Legal Requests and Business Transitions; Emergencies.
The Service may disclose your personal information (a) to any governmental authority as part of an investigation to determine our compliance with any applicable law, rule, or regulation (including privacy laws, rules, and regulations), (b) in response to a court order, subpoena, discovery request, or other lawful judicial or administrative proceeding, (c) as otherwise required under any applicable law, rule, or regulation, and (d) in good faith, to protect or defend the rights or property of BI Tools Ltd. and other users and (e) if BI Tools Ltd. is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Web site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.
The Service strives to protect your personal information. For security of transactions, we use the Secure Sockets Layer (SSL) protocol, which encrypts any information, such as credit card number and billing information, you send to us electronically. The encryption process protects your information, by scrambling it before it is sent to us from your computer. Once the Service receives your transmission, we make commercially reasonable efforts to ensure its security on our system. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot warrant the security of any information you transmit to us.
Other Information Collectors
Correcting and Updating Your Personal Information
To review, delete and update your personal information to ensure it is accurate, you may login into your account to make the changes, or you may contact us at firstname.lastname@example.org.
When a customer chooses to close an account we will remove your information from our marketing and billing systems. This will ensure that there are not further mailings or billings directed towards the canceled user.
We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
Additional Policy Information
With your consent we may post your testimonial along with your name. If you want your testimonial removed please contact us at
Notification of Privacy Statement Changes
We may update this privacy statement to reflect changes to our information practices. If we make any material changes we will notify you by email (sent to the email address specified in your account) or by means of a notice on this Service prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.
It is our goal to make our privacy practices easy to understand. If you have questions, concerns or if you would like more detailed information, please email our privacy officer at